For individuals
Founders, executives, authors and consultants whose next opportunity depends on being credible before the first meeting — not on being loud on one platform.
More for individualsYour reputation is what shows up when you're not in the room.
Meet Amy, your AI personal brand assistant from credbl.ai. She measures the gap between who you want to be, how you show up, and how the world actually sees you — then tells you what to do next and holds you accountable.
Invite-only while we onboard our first cohort. EU-hosted.
PERSONAL BRAND PROFILE
Dr. Lena Hartmann
Trajectory↗ rising since Jul
Jul 7Aug 1Sep 1Sep 24
74
Personal Brand strength
/100
Visibility78.4
Credibility76.2
Magnetism68.9
Goal-Topic Authority is your biggest gap. This week, publish one long-form piece on retail pricing. Send me the draft and I'll review it before it goes out.
AmyYour Personal Brand Assistant
The problem
Expertise and reputation are two different things
Before a meeting, an invitation or an interview, people look you up. What they find is rarely what you'd choose to show: an outdated bio, a handful of scattered posts, and little that says what you're actually good at.
Today: three pictures of you that barely touch.
The fix
Amy closes the gap between who you want to be and what people find.
- Data-driven
- Actionable
- Backed by 20 years of PR experience
Inside credbl.ai
One picture of your reputation, built from evidence
01 · Score
Your personal brand, measured
Amy measures your personal brand in one Brand Strength score from 0 to 100, built from three pillars — Visibility, Credibility and Magnetism — and the drivers that make up each one. Every number shows the data behind it.
We make personal branding data-driven, based on sound statistics and 20 years of PR experience.
Credibility76.2
BIGGEST GAPGoal-Topic Authority
Earned ValidationP84.1↑
Institutional EndorsementP91.0→
Message CoherenceP68.4↑
Owned SubstanceP79.6→
Goal-Topic AuthorityP58.3↓
Positioning FidelityP71.5↑
GOAL-TOPIC AUTHORITY · 58.3
This is your weakest KPI in the Credibility pillar.
Ask Amy what to do
Ask Amy what to do
CIRCLE
The circle around you
RING 1
Audience
1,830
PEOPLE WHO ENGAGE
RING 2
Voices
87
OUTLETS COVERING YOU
RING 3
Orbit
20
PEOPLE SEEN WITH YOU
Who keeps coming back?
JB
Jana Brandt (Commerce Weekly)Podcast host · appeared together
×6RF
Retail Forum BerlinOrganization · stage
×4HP
handelsprofi.dePress outlet
×1102 · Circle
See whose company you're seen in
The people around your brand, in three rings: who listens to you, who tells your story, and whose company you are seen in.
Every counterpart comes with its evidence — the episode, article or stage where you appeared together.
Circle · Audience
Know who is actually listening
The people who engage with what you publish, grouped by role — and how much of that is the audience you're aiming for.
Define your target audience once. Every post is measured against it.
Target-audience share
Composition1,830
- 01Managing directors and board members721 people39.4 %
- 02Sales, marketing and PR professionals320 people17.5 %
- 03Business administration specialists246 people13.4 %
- 04Sales, marketing and product leaders155 people8.5 %
CIRCLE · VOICES
Who tells your story?
press outlets 87social voices 34shows 28stages 9
H
handelsprofi.de11 mentions · last Aug 2026
10 editorialTier 2 · Trade
R
retail-journal.de9 mentions · last Jul 2026
7 editorial · 2 in passingTier 2 · Trade
C
Commerce Weekly7 episodes · last Sep 2026
guestPodcast
Circle · Voices
Know who tells your story
The outlets, accounts, shows and stages that talk about you — one row per voice, sorted by who mentions you most often.
Circle · Orbit
See whose company you're seen in
The people, organizations and platforms that appear beside you in verified coverage — each one with the evidence behind it.
CIRCLE · ORBIT
Whose company are you seen in?
people 20organizations 7platforms 19
JB
Jana BrandtCommerce Weekly · Host
×6appeared togetherhostinterview
“This week Jana talks pricing strategy with Dr. Lena Hartmann.” source
last seen Sep 2026
RF
Retail Forum BerlinOrganization · Conference
×4stagemoderated
“Panel with Lena Hartmann on the future of the high street.” source
last seen Jun 2026
03 · Peers
See where you stand among your peers
Pick the people you're measured against — peers, competitors, role models — and compare pillar by pillar. Where two scores are too close to call, Amy says so instead of naming a winner.
Dr. Lena HartmannYOU
Retail strategist
Jonas Keller
E-commerce founder
Mira Osei
Retail analyst
Tobias Lang
Consultant+ADD PEER
Visibility
78.4
81.0≈
69.5
58.2
Credibility
76.2
70.3
77.1≈
61.4
Magnetism
68.9
64.2
71.0
49.7
▸ Show all drivers≈ too close to call: the confidence ranges overlap.
04 · Advice
Ask Amy what to do next.
Ask Amy why a number moved, what to publish next, whether a channel is worth the effort. She answers from your measured data, and says so when the data isn't there.
Amy, your report and your action plan all read the same numbers, so they never contradict each other. Amy gives direction and reviews your drafts. Your words stay yours.
AmyReads your score, report and plan
Why is Message Coherence so low?
Your LinkedIn headline and your website bio describe two different specialisms, and your last ten posts split between them. Fix the bio first — I won't suggest pitching press while they disagree.
And what should I publish this week?
One long-form post on your declared topic. I'll review your draft before it goes out.
ACTION PLAN
What to do next
Your current actions, in the recommended order.
- 1MESSAGE COHERENCEEffort: mediumStrip side topics from your LinkedIn bio so it matches what you want to be known for.
- 2PRESENCE & CADENCEEffort: mediumSet up a weekly routine of in-depth posts on your declared topic.
- 3OWNED SUBSTANCEEffort: lowSharpen your positioning with regular practical pieces on your own channels.
How it works
- 1
You tell Amy who you want to be
Connect your profiles, set your personal brand goals, and name the peers and competitors you want to be measured against.
- 2
Amy collects and measures
Everything public about you — your own channels, press, podcasts, stages and mentions — scored into one Brand Strength number across three pillars.
- 3
Amy tells you what to do next
A clear action plan in the right order, and Amy to ask whenever you need advice on how to improve your personal brand.
Who it's for
For agencies
One workspace, every client brand, one measurement everyone can argue with. Comparable numbers instead of screenshots, gut feel and a monthly slide.
More for agenciesHonest by design
Completely data-driven
Every score is built on sound statistical methods, and every number shows where it came from.
Amy doesn't guess
Your reputation in the boardroom, your referrals, your unpublished expertise: not measured, not estimated, not faked.
Amy keeps you on track
Amy holds you accountable to your plan, so you don't lose momentum.
Questions
Not yet publicly. credbl.ai is invite-only while we onboard our first cohort. Join the waitlist and we'll email you once when a place opens.
No. You get direction, briefs and talking points, and Amy reviews what you write. Your published words are always your own.
Your owned channels — LinkedIn, X, Instagram, YouTube, TikTok, Threads, your website, your podcast — and your earned footprint: press, mentions, guest appearances, speaking.
Your reputation inside your own company, word-of-mouth referrals, how you come across in a boardroom, and expertise you've never published. Amy doesn't score what she can't read, and she won't estimate it for you.
German and English.
In the EU, under German data law.
Find out what your footprint says about you
credbl.ai is invite-only while we onboard our first cohort. Join the waitlist as an individual or an agency, and we'll be in touch when a place opens.
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